The Goods

Edelman PR, Account Executive - January ‘08 - Present

Autodesk:

Manage, monitor and analyze industry blogs to keep client informed of shifting consumer and media brand perceptions.
Create blog responses and Tweets for Autodesk executives to support product announcements.
Media Relations outreach to spread the word for clients. Top coverage includes: American Machinist, Cadalyst and Wired.

Best Buy:

Called media friends at Essence, Laptop, O Magazine, PC Magazine, Sports Illustrated for Kids and The Source and had them check out hot holiday technology items from Best Buy at a Holiday Preview event in New York.

Motorola:

Developed trade show media plans and implemented social media tactics including Twitter, video teasers and blogs leading to trade coverage in Law Enforcement Technology, Police One and Urgent Communications.
Submitted for industry awards on behalf of Motorola executives including wins for CRN Most Powerful Women in the Channel and Business Solutions Best Channel Vendors 2009.

Yurbuds:

Briefed 120 media at 2010 CES resulting in over 50 media placements including CNBC, Gadgetell and MacWorld.
Secured product review placements in CNET, Laptop, MacLife and Wired.
Identified key influencers for Yurtopia to engage via Twitter outreach and drafted strategic content to post.

Ant Hill Marketing, Intern -June ‘07 - December ‘07

Got my PR chops at a small marketing/advertising shop in Portland. Learned how to do thorough research and write engaging media pitches.

Eugene Chargers Semi-Pro Basketball Team, Marketing Intern - April ‘07 - June ‘07

Jack of all trades including media relations, street team efforts and master of ceremonies/ play-by-play for all home games.

Planned Parenthood, Communications Intern - April ‘07 - June ‘07

Wrote press releases and confirmed media attendance at condom cover design contest banquet.

Education - Graduated ‘07

University of Oregon, School of Journalism, Eugene, OR

What I’ve Been Up To